Welcome to

Sarella Marketing

Home of the REAL inclusive Marketing Method™

Words matter. Who they speak to and who they bring through the door is crucial for business growth.

I offer two things, individually or as part of a package: inclusive marketing strategy for brands starting out or looking to grow, and inclusive content writing, including LinkedIn ghostwriting, blog posts, website copy and Instagram captions, grounded in best practices like SEO and GEO. It's how I help your audience feel seen, heard and understood.

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WHAT I DO

The words you use in your marketing, and where you put them, matter to your business. They determine who you speak to and the value they bring. I'm Sarah Ellis, MA. I blend marketing experience across eight industries with academic knowledge and lived experience of disability to craft inclusive marketing strategy and content that works for your business and your audience. Every project is grounded in research and best practice, including SEO and GEO to help your audience feel seen, heard and understood.

Inclusive words and strategy with commercial intent

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SERVICES

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Inclusive Marketing Strategy

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Inclusive Content Writing

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REAL Inclusive Marketing Audits

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The REAL Inclusive Marketing Method ™

Every strategy is guided by my REAL Inclusive Marketing Method.™ Designed to help your audience feel seen, heard and understood whilst helping your brand avoid the pitfalls of tokenism and ‘washing’.

The core principles are:

  • Representative - Do your marketing activities reflect how your audience want to be seen by your brand?

  • Engaging - What are your audience expecting of you and how can you deliver it?

  • Authentic - Are your inclusive marketing efforts evidence-based and representative of lived experience?

  • Lasting - How can you develop or strengthen an inclusive ethos to demonstrate a long-term commitment to your audience?

This can be used to develop neurodivergent-affirming, disability-friendly and/or LGBTQIA+-friendly marketing strategies and strategies that speak to other marginalised communities.

“[Sarah’s] creativity, strategic thinking, and get-it-done attitude made such a difference from start to finish.”

Real feedback, real results

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